Organizational Tips on How to Write Blog Posts

Dear Jasmine,
As a professional photographer, one of the most important marketing tools is a blog. With shoots, meeting with clients, editing etc. how do you keep up with coming out with fresh blogs? I mean how do you do it to set the time aside and then execute that scheduled slot? I ask, because sometimes I'll set a time to sit down and construct a blog, but then it gets late or something else comes up and...no blog. How do you do it?!
Sincerely,
Stumped


Dear Stumped,
It's easy to feel overwhelmed when it comes to the many aspects of running a business. As entrepreneurs we often wear many hats, one of them being the Chief Marketing Officer. As photographers it's very important to create a myriad of ways to share our work and I've discovered a blog creates a nice balance of a personal curation of work. Social media mechanisms like Facebook, Twitter, and Instagram are also wonderful additions, but my blog allows me to write stories, express opinions, and share what's going on my life.


But all this takes time...and time is a precious thing to us all. In light of this, the best thing a photographer can do is plan.

Seeing how it's the start of the year, make a Marketing Commitment that feels right to you (this will look different for everyone) and stick to it. For example, if you want to grow your network on Facebook, plan to update your status, share photos, or post your favorite song __ times a day (<-- Make sure you list a number so you can hold yourself accountable. The same can be applied for Twitter and Instagram (or Flickr or any other photo sharing app).

When it comes to blogging, I create a schedule and plan what I'm going to write in advance. I blog 5-6 times a week, so it requires a bit of brainstorming to figure out what I'll discuss for the week. If you're trying to find the right blogging schedule as a photographer, 1-2 times a week is a good place to start. Here are a few tips for creating blog content:
1. Plan blog posts around your recent shoots (this is great content and showcases your work, as well as helps with SEO).
2. Give yourself a shooting challenge for the month and post your results.
3. Plan a lunch with other photographers and bring your camera along. Blog about what you learned and be sure to link to others...they might do the same!
4. Don't shy away from sharing personal aspects of your life - what music are you digging, what's your favorite candy, who's your photography inspiration?
5. Take your camera everywhere! If you're volunteering, share those moments when readers...if you're at a concert, share it...if you made a pie for the first time, share it.

At the beginning of every week, plan what you'll blog and give yourself a deadline. A lot of photographers become overwhelmed with putting a post together, but it usually is a byproduct of trying to do it all at once. For example, if on Sunday you decide to blog on Wednesday, break up writing the post and editing the photos on Monday and Tuesday, so Wednesday is spent tying loose ends and pressing the publish button.

Stumped, I hope this gets you started on the right foot and excited for the endless possibilities of 2013...here's to hoping for a marketing push in the new year!
Stay Fabulous,
j*
Comment (35)
Share on


Thank you! Your comment has been saved.
Natasha Geldenhuys - Thank you so much for this. Everything I need to start the new year with a BANG!   01.02.14 - 7:33am
Kyla - J this post was perfect! I really needed this as I am starting to blog regularly this year! Thanks as always <3  01.14.13 - 9:29am
Michelle Ricci-Koch - Thank you so much for this post. I am truly so bad about blogging and this helps to make it a manageable task. You are such a great inspiration!  01.13.13 - 2:45pm
Girl in the White Dress - I would even add, it's not about what you write but more about HOW you write it. You could write a blog about the reproduction of dwarf ants in the Himalayans and still make it funny, witty and interesting.   01.09.13 - 1:32pm
SANDRA SITAR PHOTOGRAPHY - love the idea of a photo challenge and relevant post! Thanks J!   01.06.13 - 8:13am
Ivy - PLAN.... exactly... put a plan in place!   01.04.13 - 7:09pm
Ashley Christine - Oh, this is so helpful! Thank you J! I've been posting on my blog 2+ times a week, but I've shied away from sharing more personal info. In fact, my first "personal" post went up yesterday. Ground breaking. :) So, thank you for encouraging us to share our lives!  01.04.13 - 2:01pm
Karen Taggart - Very helpful tips as usual Jasmine! I find myself sometimes delaying blogging since I usually work on my laptop and my photos are always on my desktop. I need to set up a faster/easier system! I suppose I could still draft the posts and add the photos later? Sheesh! :) Thanks! Karen  01.03.13 - 11:15am
Kitrin Jeffrey - Hey J*, I blog 3 times/wk, and it is a struggle at times, but I totally agree that it's important to stick to the goal that you set out to accomplish. I know that if I just throw my hands up and say, "I've got too much going on. I'm not blogging this week." it would be a slippery slope and I would be skipping out on regular blog posts all the time. Great advice, as always.  01.03.13 - 9:34am
Mindy Daws - Thank you for this post! I am in need of a push to get more blogging done!   01.03.13 - 6:29am
Monika Greenaway - Thanks so much. Having a plan and systems is the biggest thing I have learned this year. Thanks so much for sharing this!  01.02.13 - 9:16pm
Emma Meek - These are truly some words of wisdom! I am looking to move my blog forward this year and this post will certainly help with that! Many thanks! :)  01.02.13 - 8:58pm
ali w. - this is so helpful! i'm literally sitting here with a calendar that is half empty because I've no idea what I'm going to blog about. yay 2013!!!  01.02.13 - 8:05pm
jasmine - awesome tips jasmine! i try to calendar posts two weeks out... the simple act of brainstorming leads to a lot of new blog topics as well. thanks for sharing, you are amazingly consistent!  01.02.13 - 8:00pm
Jennifer Medeiros - Thank you so much for being such an inspiration and sharing your wisdom and experience. Please know that it is very much appreciated. xo, jm  01.02.13 - 7:00pm
nicole - Great tips! I am currently working on revamping my blog. Planning ahead has been a huge help!  01.02.13 - 6:08pm
Meredith Adams - sooo helpful J*, I needed this! Thank you!!  01.02.13 - 6:01pm
Abe - Yay! That's exactly the info I needed! Thank you for the advice and here's to an AWESOME 2013 to all of us!!! <---whoops! Time to get blogging! ;)  01.02.13 - 4:47pm
Tod p - one word .... Siri!   01.02.13 - 3:46pm
Falcon - This came at such a perfect time and I couldn't agree more with your advice. Thanks as always! :)  01.02.13 - 2:46pm
Michelle - I am totally bookmarking this post. I feel like you were listening to my thoughts. I was JUST watching your first creativeLIVE course where you mentioned your desk is covered in post-its outlining what topics to cover for the week. If you can blog 5-6 days per week, shoot over 20 weddings a year AND continue to change the photography industry for the better, I can certainly commit to 2 times a week. Heck, if I found a way to VLOG for 30 days in a row, blogging 2 days a week should be NOTHING. Thanks for all the tips and content ideas. XO  01.02.13 - 2:23pm
Jennifer - Love this! I need to get back to blogging more!!!!  01.02.13 - 2:19pm
Jason Brown @ Wedding Photography San Antonio - I really like the post, especially the parts, "Plan blog posts around your recent shoots (this is great content and showcases your work, as well as helps with SEO)". I am really new to blogging and want to increase traffic by SEO 2. Give yourself a shooting challenge for the month and post your results. (never thought of that one) 3. Plan a lunch with other photographers and bring your camera along. Blog about what you learned and be sure to link to others...they might do the same!(done this, it's fun) 4. Don't shy away from sharing personal aspects of your life - what music are you digging, what's your favorite candy, who's your photography inspiration? At first I thought just professional things, but then posted my personal thing too for my family. Take your camera everywhere! Saw about 10'000 birds in one place 2 days ago and had no camera... oops If you're volunteering, share those moments when readers...if you're at a concert, share it...if you made a pie for the first time, (Great Advice)  01.02.13 - 12:23pm
Kim Renee - This helped a lot Jasmine!! I am just starting my wedding photography business and I was actually in the middle of making my schedule. I was trying to do too much/post too much for me to just be starting so this helped bring everything back in. Thank you! :)  01.02.13 - 12:07pm
Bobbie Brown - I find that I dread to blog...simply because it takes time! But, this post is helpful and I think will push me in the right direction too...thanks for sharing!   01.02.13 - 11:35am
Justine Cirullo - Great advice Jasmine! I have found that I feel the NEED to write EVERY. SINGLE. DAY. so if I miss a day I tend to label the week a dud! It's refreshing and reassuring to here you say "1-2 times a week is a good place to start". Thank you! XOXO  01.02.13 - 11:28am
Sonia - Great tips Jasmine. It will get me going. Thank you!  01.02.13 - 11:20am
Jeremy & Kristin - Great article ;) This is one of our goals for 2013 and we have been blogging consistently since November. For us, blogging FAR in advanced has helped a lot and we try to have the post ready to publish the night before so in the morning we aren't stressed.  01.02.13 - 9:56am
Ashley Lynn - Great tips Jasmine!   01.02.13 - 9:46am
Jessica Renee - Great advice! I've just started my business, and getting into blogging has always been a struggle for me... but it's definitely something I want to do!   01.02.13 - 9:32am
Wedding Photographer Colchester - I always admire the chatty style to your blog posts and it's something I have taken away and try to incorprate myself I also like the fact that you share so many things about your couple / clients which of course helps keep the content fresh.   01.02.13 - 8:53am
Terri Zollinger - Awesome tips - thank you ... And happy new year !!! Looking forward to much growth , knowledge and balance in 2013 !! Terri Z  01.02.13 - 8:18am
Tim Hilario - VERY helpful Jasmine!! Thank you. It was definitely a slap on the wrist.   01.02.13 - 8:09am