12.30.07 Personal

Introducing Alex

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his past year has been nothing short of wonderfully amazing. Yes, there were times when I wanted to pull my hair out due to life’s curve balls, but I somehow managed to keep my mane intact. Minus the bald patches behind my right ear ;)

I wish I could say I did everything on my own, but I wouldn’t be able to look myself in the mirror. After my 29th wedding of the year, I asked for desperately needed help. Because I outsource a large majority of my business, I’m freed to focus on more important issues…but I still keep my hand on the proverbial ladle stirring the boiling pot. There are certain elements of my business that I refuse to outsource—client care is numero uno—but between splitting my time for shooting, running my business, client communication, and looking for new opportunities to grow, I am spread thin. Like, someone-throw-me-a-bottle-of-Rogaine thin!

That’s where Alexandria stepped in. Somehow through all the mire, I wasn’t able to see a fabulous solution standing in front of me. Literally. Alex is a full-time art student here in Orange County majoring in graphic design and photography. She’s loving, low-key, and adds just the right amount of spice to my life. Alex also happens to be my younger sister.


From the first day working with me, Alex rocked my world. She’s awesome in Photoshop and Illustrator, has an impeccable eye for detail, and occasionally brings me Jamba Juice. If it wasn’t for her strange taste in music, I’d say she was perfect! I’ve learned that headphones are my best friend when Alex is rockin’ it out on my computer…but it’s a small price to pay to have someone help me stay on track.

Alex is the first member of the All Star Team and I’m honored to call her my assistant, friend, and sister!
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kay english - oh cool! Is she still working for you? I would love to have an office assistant. Cute pic!  07.31.09 - 8:09am
MsB - Hi Jasmine: I need to hire an assistant with photo editing, but could you give me a guideline of how much I should pay? Is it per hour or per project? I'm thinking that per hour will not be a good idea; per project, but what's the rate like? OMG, I'm so confused yet I need to hire someone now. Eeks!  02.26.08 - 3:03pm
Sean McLellan - Glad you found someone--we're about to begin the search right now. We were completely buried under our work in 2007, and changing that is a goal for 2008!  01.27.08 - 10:32am
zobo - i love titer  01.12.08 - 10:47pm
Melissa E Earle - Isn't this awesome! My sister is coming here this summer to be my All Star Team with mee....thought it is awesome that your sister is the real deal! Love it Cheerio -Melissa E Earle  01.07.08 - 9:59pm
angel swanson - that's so wonderful you could bring her on! i love working with my sis, too!  01.04.08 - 5:30pm
Ana - Hi Jasmine!!! this is my first comment here but I'm a long time your blog stalker!! =) I couldn't resist when I read this post... I've been working w/t my sister also for almost 5 years and we have had such a great time!! I'm not a photographer but I do LOVE LOVE LOVE your shots!! Have a magic year Jasmine!! ;)  01.03.08 - 3:54pm
Simply Modern Weddings - Yay...congrats on finding an amazing person to help contribute to your success. Even nicer that she is your sister. That will be a such great help for you!  01.02.08 - 10:38pm
cassandra m - SISTERS who are friends are the best! I just did a Thank U post to mine last week. wow, how many people in your family...ha.ha.  01.02.08 - 12:45pm
Melissa Koehler - How wonderful! It is so nice when you have people you can trust to help you.  01.01.08 - 6:56pm
ricki ford - I love the All Star Team thingy. Thats cool!  01.01.08 - 3:54pm
Joanna - What a great way to keep it all in the family!  01.01.08 - 1:21pm
Mike Jazek - Your sister is hot.  01.01.08 - 9:29am
bianca - You have an AMAZING assistant : )  01.01.08 - 9:29am